Ending Affiliate Commissions
The newest Microsoft Internet Explorer and Mozilla Firefox include a privacy feature that has a lot of webmasters concerned about losing their monthly affiliate commissions. "Private browsing" will prevent browsers from retaining browsing history, temporary Internet files, saved passwords, search history and — of greatest concern to webmasters — cookies. Cookies are used by most affiliate programs to track which affiliate referred a surfer, so when they are erased by the browsers, affiliates no longer will receive signup credit if the surfer joins a site at any point in the future. As a result, the existing business model will need to adapt — and pronto because IE 8 and Firefox 3.1 are already being downloaded to consumer-end users.
Private browsing is not the default setting on any browser; users have to enable it by pressing a button or selecting it from a menu. When enabled, the browser launches a new session and copies all existing cookies into memory. Any new cookies acquired during the session are deleted when the session ends. This basically reduces all cookies to "session" cookies that expire when the user closes the browsing session. In terms of affiliate marketing, affiliates mostly will have to rely on users clicking on an affiliate link and signing up during the same browser session. If a user clicks on a link before beginning a private session and signs up during the session, the affiliate still will get credit. But if a user clicks on a link during a private session and signs up anytime afterward — for example, an hour later they open a new browser in either private or nonprivate mode, then sign up — the purchase won't be tracked. IE and Firefox are not the first browsers to introduce this feature. Apple's Safari has had the feature for some time, and Google's Chrome browser includes a similar "incognito" mode. However, with a combined market share of 80 percent, the new releases of IE and Firefox will make a huge impact as users really begin to adopt the new functionality. How fast will users adopt the new browser versions? Microsoft and Mozilla use auto-update mechanisms that are very effective. For comparison, looking back at the release of Internet Explorer 7 in October 2006, users updated at a rate of 1.2 million a day, reaching a 30 percent market share within five months. Assuming a similar trajectory, and also making the assumptions that one in three users will adopt private browsing while surfing porn and that 50 percent of purchases will be lost because of cookie deletion, we arrive at the following projections: By the end of 2009, affiliates around the world would lose 9.17 percent of their commissions. By the end of 2010, the loss would approach 12.5 percent.
Heatseek is a pornography focused browser that quietly launched. The point of this software is to make porn browsing more efficient and more secure. The browser is available on Windows machines only, and is built on top of Internet Explorer. They’ve clearly thought this through. Every feature is aimed at either making porn consumption easier or making it less likely that others will know what you are up to. I’ll walk through some of the features first and save my editorial for the end. On the security side: Credentials are needed just to open the browser. Downloaded files are encrypted and viewable only through Heatseek. They do their best to eliminate popups, spyware and viruses. Finally, they’ve even included a panic button to shut down the application immediately. On the ease-of-consumption side: Downloading of images and videos is assumed, and can be accomplished with a single click. As mentioned above, these files are encrypted and can only be opened within Heatseek. Downloaded files can be organized in, well, playlists, and can be dragged and dropped to reorganize. They’ve included a bookmark feature that allows users to quickly jump to their “favorite” scene.
Heatseek is also guaranteeing that their software contains no spyware.
The End of Affiliate Commissions?
"Private browsing" will prevent browsers from retaining browsing history, temporary Internet files, saved passwords, search history and — of greatest concern to webmasters — cookies.
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